OUR PITCH
Behind every screen is a person. That’s who we design for — and we never lose sight of it.
Pitch Digital Communications Inc. is a boutique web design and communications agency based in Calgary, Alberta — and we’ve been at this since 2004. Long enough to know what works, and confident enough to say so. Our principals are involved in every project, from the first conversation to the final detail.
A client once asked us, half-jokingly, how we stay in business when what we design doesn’t go out of fashion. We take that as the highest compliment.
Some of our client relationships go back to the very beginning — over twenty years of work with corporate, energy sector, and healthcare organizations across Canada and the United States. We think that says everything about how we work, and nothing we could write here would say it better.
Sounds interesting? Let’s talk.
Our Work Speaks for Itself
From startups to large corporations, across Canada and the United States — here’s who’s trusted us with their web design, communications, and brand work since 2004.
Alberta Health Services, Alberta Tubular, ATCO, Aura Loyalty, Canada’s Natural Gas, CAPP (Canadian Association of Pipeline Producers), CGI (Conseillers en gestion et informatique), Celero, Cenovus, CEPA (Canadian Energy Pipeline Association), Communica Public Affairs, Conduit Power, ConnectFirst Credit Union, CPKC Rail, Empire PPE, Enbridge, Encana, Jordan Cove, Maverick Natural Resources, Nexen, PaceKids, Pembina, Petro Canada, Progress Energy, Recovery Alberta, Sanjel, Steeper Energy, Suncor, Talisman Energy, TC Energy, Trans-Northern Pipelines, Royal Canadian Pacific, Ovintiv, Veresen, Vesta Energy, and Zargon Oil & Gas.
What We Do
Websites are what we’re known for — but the work rarely stops there. Over twenty years, Pitch has helped organizations find their voice, sharpen how they show up, and communicate with the people who matter most to them. Every project starts with listening — immersing ourselves in your world, your goals, your audience, your constraints — before we recommend anything. Everything we do is built to last and built for everyone — that’s not a philosophy. It’s just how we work.
WEB DESIGN & DEVELOPMENT
From the first wireframe to long after launch, Pitch designs and builds with intention — user experience and interface design, custom development, CMS integration, multilingual architecture, accessibility, and ongoing support. We’re comfortable with complexity — multi-audience navigation, WordPress security hardening, security in high-stakes environments, builds that have to work for everyone — and we never let it show in the finished work. Just work that lasts. Full stop.
BRANDING & IDENTITY
This is where it all begins. Pitch provides brand strategy, visual identity, logo design, corporate colour palette development, brand guidelines, and brand refresh — we build the foundation that everything else stands on.
ACCESSIBILITY
Pitch designs and builds to WCAG 2.1 AA and WCAG 2.2 AA — not as a checkbox, but as a standard we hold ourselves to from the first wireframe. Every accessible site we build is manually tested, not just scanned. Because the difference between compliant and truly accessible is where the real work happens.
EMERGENCY & CRISIS COMMUNICATIONS
When something goes wrong, the last thing you need is to figure out how to communicate. Pitch helps organizations prepare before they need to — dedicated dark sites and emergency websites, crisis response frameworks, and communications materials that are ready when it matters most. Think of a dark site as a pre-built crisis home base — dormant until the moment it’s needed.
ART DIRECTION & GRAPHIC DESIGN
Print, digital, collateral, publications, infographics — whatever the format, we make sure it looks like it belongs. Pitch provides art direction across every medium, including photography — the work has taken us places, from Calgary’s Bow Tower boardrooms to drilling rigs in Texas and Oklahoma, United States.
INTRANETS & PORTALS
Not every digital experience is meant for the public. Pitch designs internal platforms and client-facing portals that are just as considered as any customer-facing website — intuitive, secure, and built around the people who use them every day.
AI & EMERGING TECHNOLOGY
Every organization is trying to figure out what AI actually means for their work. Pitch helps communications and marketing teams cut through the noise — evaluating tools, identifying real opportunities, and implementing AI thoughtfully across web, content, and communications workflows. Think of us as noise-cutters: we help you separate what’s genuinely useful from what’s just loud. No hype, no rabbit holes. We’ve been doing this ourselves — optimizing our own digital presence for AI visibility, structured data, and machine readability — and we bring that same hands-on experience to our clients. Just practical guidance for a landscape that’s moving fast.
E-COMMERCE
Pitch designs and builds e-commerce experiences that work as well as they look — intuitive for the customer, manageable for the team behind it, and built to scale. We handle the full build and stay involved after launch.
CORPORATE & MARKETING COMMUNICATIONS
Campaigns, copywriting, and communications for every audience — internal and external, employees to investors. Pitch helps organizations say the right thing, the right way.
CONTENT STRATEGY
Every page should serve a purpose. Content is the most important element of any communications effort — and the most underestimated. Pitch helps organizations audit what exists, make the hard decisions about what stays and what goes, and build a structure where everything earns its place. We also work with clients who are starting from scratch, shaping content from the ground up. Either way, we think about not just what you’re saying, but how it’s organized, presented, and experienced by the people you’re trying to reach.
ANNUAL REPORTS & ESG/CSR REPORTING
Digital and print annual reports, ESG reports, and CSR reports for the energy sector, healthcare, and corporate clients across Canada. Pitch helps organizations tell the story behind the numbers.
VIDEO & ANIMATION
Pitch provides video production, editing, and animation for corporate, marketing, and communications projects. Some things are just better in motion.
The best thing we can say about our work is that most of our clients come from referrals. We’d love for you to find out why.
Project Showcase
CP Connecting Canada since 1881
This one was an honour. And it’s close to our hearts.
Pitch conceived, art directed, and built a living digital archive of Canadian railway history for Canadian Pacific Railway — now Canadian Pacific Kansas City (CPKC). The content was researched and sourced by Pitch, drawing from CP’s own collection and the Glenbow Museum archives. A chance to work with the archives of one of Canada’s most storied institutions — historical photography, railway heritage, the kind of Canadiana that deserves to be preserved and celebrated, and that most people never get to see.
At the heart of the site is an interactive timeline spanning five chapters — building the railway, tourism and recreation, immigration and settlement, war efforts, and innovation — supported by a brief history, a dedicated logo evolution section, and a resource for students. Hundreds of historical photographs. Contextual essays. A project that took us deep into the archives and didn’t let go.
The site exists in English and French. What started as a project to mark Canada’s 150th anniversary became CP’s permanent history microsite — embraced by the public and still growing. It’s still going. And it’s still our favourite.
